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Some Information about premium messaging
MO Message from the subscriber
MT Message sent to the subscriber
Premium SMS/MMS A message costing the subscriber more than the regular payment. Used for ring tones, logos, mms pictures etc.
Premium Billing An unique agreement is required for each operator in each country you want to serve. We will share our agreements with you.
Free Nothing is free
Split The operator will take 20 to 50 % of the end user message price for doing the billing.
Spam Most operators will count the number of MO thus not allowing spam premium MT messages.
3G Media Lab We use our wide premium experience and partner
relations to deliver the market's best business development within the
Frequently asked Questions about MMS
Why do I need a System to manage my MMS Content? There
are free Composers for example from SonyEricsson and Golive that can
already export SMIL?
Is it possible to publish Portals with MMS Studio, or
do I need to have a separate Content Management System?
Can I integrate MMS Content from partner companies or
content aggregators to MMS Studio?
If I have MMS Studio and want to deliver my content to
affiliates, how can that happen?
Can I have MMS Studio or the MMS Composer customized to
look like my site or portal?
Can the whole composer and the MMS Studio application
can be branded for third parties, for example for an operator?
The MMS Studio is written in JAVA, and uses JAVA Server
Pages (JSP) for the front-end. We are using other technologies, PHP and
ASP. Can we still bind MMS Studio and the MMS content to our Portal?
1.2 MMS Composer Questions
I have seen, that many Operators have already MMS
Composers. They seem to be very bulky and do not offer multimedia
functions, such as multi-track Timelines or Drag & Drop. How does the
MMS Composer of Liquid Air Lab differ from these?
Can I Drag & Drop images from the Media Album to
The Media Archive of Liquid Air Lab looks good, but we
already have a CMS, which contains a Media Database. Can we use our own
Do I have to compose one version of every MMS to each
Is it possible to sort the images after they are in the
Can I add text above an image or at the bottom of an
image? Is it possible to have slides with text only?
Can I select the image that will be shown as a teaser
image on my Website or is it always the first image of the
How exact can I set the Timelines?
What Audio Formats are supported in the
If I have created and an MMS, can I open it for
1.3 Media Archive Questions
What media Formats can be saved in the Media
Can the media be categorized in some way?
Can I Drag & Drop images and sounds to MMS
How many media objects can be stored in the media
Can media objects be valid for a limited time, for
example for a campaign?
Can we set the Media Archive so that people only see
their own images, or only the images of the group they belong
What information is available for a media object?
Can we store Streaming Video in the Media Archive, we
are planning to sell Video Clips for Nokia 7650?
1.4 MMS Device Emulator and MMS Preview Questions
We want to provide our users a proper preview before
they send or save their composed MMS, what kind of a preview does MMS
All the MMS Phones currently on the market are emulated there, SonyEricsson T68i, Nokia 7650, Nokia 3510, Nokia 6610 and Nokia 3650. The Emulators play the MMS exactly as made with the MMS Composer.
Can the preview functionality be also used on a public
Website, to show the users how the MMS looks like?
How easy is it to add new phones to the Device
If I have made a change in an MMS Sequence, can I get a
preview immediately in all phones?
1.5 Image Transcoding and Conversion questions
When you send the MMS from MMS Studio to phones, how do
you assure that the SMIL and the images match the end users
There are companies, that are specialized in image
conversion appliances that match images to phones, do I need to purchase
such an equipment?
1.7 Licensing and Performance Questions
Do I need to setup a Server Farm to host the MMS
Studio, or can it be hosted by an ISP?
- A purchase License, where a customer licenses the whole technology, and makes the hosting of the applications himself.
- An ASP license, where the whole Solution is hosted by Liquid Air Lab.
We are a Mobile Operator, is the MMS Studio scalable
enough to handle our traffic?
We are a Web Portal, we think MMS Studio is great, but
can we afford to use such a complex system as the MMS Studio?